Job description

Digital Marketing Senior Manager (Commercial)

Rockville, Maryland, United States

DIGITAL MARKETING SENIOR MANAGER (Commercial)

Join a pioneering biotech with a collegial atmosphere and a passion for harnessing every individual’s unique set of skills in our fight against disease.

At Immunocore, we have a vision to transform the way we understand and treat the most challenging medical conditions of our time, including cancer, autoimmune disorders and infection. In January 2022, in the U.S., we launched the world’s first T-cell receptor therapy, built on a novel technology designed to overcome the limitations of our natural immune systems.

Joining us at the most exciting time in our history, you will be part of a team that values trust and innovation, and that cherishes different ways of thinking.

The Role:

Lead promotion of Immunocore’s flagship product and serve as subject matter expert in digital marketing to support the recent launch of KIMMTRAK for metastatic uveal melanoma. You have the potential to transform the lives of patients with this rare and deadly eye cancer who have had no FDA approved treatments until the launch of KIMMTRAK this year. Be part of the US marketing and cross-functional team commercializing the first drug in a new generation of targeted immunotherapy with a first in class bispecific T cell receptor.

Responsibilities:

  • Key member of the US commercial team; work with the cross functional team to develop US brand strategy as well as creating and managing executional tactics.
  • Develop/manage the digital and non-digital channel strategy for KIMMTRAK brand. Includes:
    • Non personal promotion (NPP) such as Branded Paid Search, Banner Ads, websites, etc. and tightly monitor for optimizations to be made.
    • Manage the multichannel customer experience between face-to-face field team interactions and NPP messaging that creates a holistic brand impression.
    • Establish social media campaigns for patients and HCPs and manage ongoing engagement.
    • Oversight of media plan in partnership with agency.
    • Identify and integrate Group Purchasing Organization (GPO) marketing opportunities.
  • Communicate key strategies and messages to sales organization and market access team, for areas of responsibility.
    • Attend weekly field meetings, present to teams as needed.
    • Facilitate learning objective creation, workshops, and marketing materials for national field team meetings.
  • Gather timely feedback on marketing programs/tactics and response to key initiatives to enhance execution and identify new program development opportunities or message refinement.
  • Assist in building and maintaining relationships with all key patient advocacy organizations as it relates to how we can partner to provide relevant digital content for patients.
    • Share recaps and insights from advocacy events.
  • Manage US marketing budgets, review invoices, ensure tracking to monthly/quarterly/annual budget.
    • Coordinate annual commercial planning and budgeting process. Present to leadership.
  • Collaborate with procurement team to ensure timely creation and processing of external contracts, scopes of work, and purchase orders to keep business processes running smoothly.
  • Coordinate with public relations/internal communications team for:
    • External communications of KIMMTRAK news to customers.
    • Internal communications to share progress and generate excitement among employees.
  • Ensure adherence to all legal, regulatory and compliance guidelines. Collaborate to develop guidelines for areas of responsibility if none exist or they require clarification and/or alignment
  • Communicate marketing best practices to internal team members; upskill the organization on marketing/digital channel knowledge.
  • Ensure adherence to all legal, regulatory and compliance guidelines. Establish or clarify process and gain cross-functional alignment where needed to enable implementation of first-time programs for Immunocore. Work with speakers and contracts team to establish contracts for services.
  • Support other ad hoc projects that arise with evolving brand needs and changing market dynamics.

Qualifications: 

  • Experience developing channel mix strategies as well as key media platforms used for digital communication.
  • Experience with virtual engagement tools and platforms.
  • 5-10 years of pharmaceutical (or relevant) marketing experience or combination of marketing and sales management experience. Related business or industry experience (e.g., digital channel marketing) will be considered.
  • Experience with Veeva Vault or related promotional/regulatory approval platforms/processes.
  • US pharmaceutical, biotech, or healthcare experience.
  • Oncology, Immunotherapy, and/or biologic experience preferred.
  • Preferred professional experiences include customer engagement, website design/refresh, integration of personal and non-personal promotion, and marketing analytics.
  • Bachelor’s degree with major in marketing, communication, or related business area. MBA, or related advanced degree preferred.
  • Travel 15%. 

Lead with Science and Discover What is Within:

  • We value Entrepreneurship and Diversity
  • Respect, Trust, and Integrity
  • Competitive compensation
  • Medical benefits, beginning your first day of employment
  • Vision benefits
  • Fully paid Dental Insurance
  • 20 days’ vacation plus holidays
  • Fully paid Life Insurance and Disability
  • 401(k) with Company Match

Candidates must be eligible to work in the U.S. without company sponsorship, now or in the future, for employment-based work authorization. F-1 visa holders with Optional Practical Training (OPT) who will require H-1B status, TNs or current H-1B visa holders will not be considered. H1-B and green card sponsorship is not available for this position.

Immunocore is an E-Verify employer.  

Applicants have rights under Federal Employment Laws:

Family and Medical Leave Act

Equal Employment Opportunity Commission

Employee Polygraph Protection Act

Uniformed Services Employment and Reemployment Rights Act (USERRA)

Right to work

EEO is the Law Supplement

Pay Transparency

Related Jobs

18 vacancies found